Questionnaire Results...

Below are the findings from my questionnaire analysis. "(non genre)" means the members of the sample who don't like the singer/ songwriter genre or indie music as one of their three choices in question 3. CLICK on the images for a larger view.

1.What gender are you?

I asked a 49:51 split of males to females so that my finding show a fair representation.

2.What age bracket do you fall in?

All of my sample are aged between 13 and 24 as statistically this is the age range who watch music videos the most making my findings more accurate.

3. What genres of music do you like the most?

(Choose 3 numbering them 1[favourite] to 3)

I tried to ask people in the Singer/ Songwriter genre or the indie genre primarily as that is the genre I am interested in for the purposes of this project. Furthermore Taygan falls into the singer/ songwriter genre so qualitative information form fans of this genre is the most relevant. However many people listen to multiple genres and often songs are liked by people outside of there primal genre- so it is important that I collate information from other people.

4.How often do you watch music videos?

Most of my sample watch music videos once a week showing that there is a potential viewership for my video and that music videos play a vital part in the exposure of a song.

5.What mediums do you watch music videos on?

79% of my over all sample watch music videos on music channels. Most of the videos shown on music channels are part of a chart run through so often the song is being feature not because it has a good music video but because the song is popular. The less well known acts (like Taygan) would first be advertised on YouTube where the hype about a video is first generated typically.

6.What style of music video do you prefer?

94% of my over all sample prefer real footage as apposed to animated footage. As a result I will definitely make a video using real footage as it will appeal more to my target audience who made up 93% of that majority. Additionally I feel I will create a more professional looking and better quality video if it is real footage- as I don't have access to the technology needed to make any other style of animation other then stock-motion. I personally feel that stock-motion is not suitable for my particular music video and that it can sometimes look childish, which -from my "Little Talks" music video analysis- I know is key.

7.Do you prefer a music video with a storyline?

Most of my sample prefer a music video with some form of storyline as it adds interest. Those that didn't still wanted the footage to be vaguely relevant to the song or at least follow a theme. I hope to include a storyline in my video as it helps to have something to work from and I believe it is more attention-grabbing.

8.Do you prefer the artist/ band to feature in the video?

The majority of the sample prefer the artist to feature in the video. Conventionally the band/artist of a music video do feature as key characters but in some videos like Ed Sheeran's "Lego House" the main character is played by someone else. What is particularly clever about the "Lego House" video is that Rupert Grint is the main character. Not only does this ensure that the acting is of a high quality but it introduces Ed Sheeran's music to Ruperts/ Harry Potter fans. However as we can't get celebrity endorsement of this kind it would be better if we just featured our artist. Ideally we would like Taygan to feature in our video as she is not a well-known act so would benefit form the publicity.

9.Do you prefer colour/ black& white/ or sepia?

63% of my entire sample preferred full colour videos. Although 36% liked black and white videos -claiming they were more emotive- the lack of vibrancy can seem depressing. I personally would like to shoot in full colour so that i can take advantage of more camera effects. Although you can still use sun glare and pull focus in black and white I don't feel it looks as impressive. However I am open to creating a black and white video it depends what looks best when we have shot the video.

10. Do you prefer multiple settings of just one?

The evidence suggests that using more than one location is better as it makes for more interesting viewing. Rosie and I hope to use more than one location as it gives us wider possibilities and creative freedom when it comes to our video.

11. Should the video, album and magazine advertisement for the album look similar?

It was roughly a half and half split so I don't feel like its a necessity but many of the participants did say that the album and magazine advertisement for the album should look similar. Usually the album cover is just a cropped image of the advertisement so i plan on doing something similar.

12.Do you prefer album covers that feature the artist/ an alternative photo/ or that are illustrated?

The majority of my sample prefer album artwork that features the artist however a large proportion also like illustrated images. Therefore I believe either would be appropriate as long as they were in-keeping with the track and/ or the conventional style of the genre.