Thursday, 4 October 2012

Music Video Analysis- "Little Lion Man"...

"Little Lion Man" by Mumford and Sons
Original Video
My analysis of the video
((((Video coming soon))))

Script:
“Little Lion Man” by Mumford and Sons is an indie song, which is set in a singular location unlike the previous video I analysed (“Little Talks”). However I feel that this hasn’t greatly impacted the videos ability to entertain as the short takes and fast cuts help convey the energy in the performance.
The video opens with an establishing shot showing an empty stage, thus setting the scene for the concert. The set is very dark with low-key lighting creating a sharp contrast between the dark and light areas, therefore drawing the viewer’s focus to the brightly lit stage and framing the bands performance with shadows- producing a sense of intimacy. The contrasting light balance creates silhouettes introducing a moody atmosphere to the film. The clever lighting used transforms an otherwise dull set into a space of artistic beauty.
Nevertheless the stage is decorated in a minimalist style with fairy lights that flash synchronously to the music highlighting the changes in tempo to the viewer- breaking up the song and adding interest. This use of parallel sound is also present in the speed of cuts, which quicken and slow dependant on the pace of the song. The sound is diegetic as the video is essentially a staged performance with no storyline; making the viewers concentrate on the lyrics whilst not detracting form the song. This is especially important to Mumford and Son’s demographic as many fans commented under the original music video that they liked that fact that Mumford and Sons produced music that is simple and not auto-tuned.
Despite the fact that no plot is being played out there is very little direct address through direct eye contact with the camera. Many of the shots showing the band themselves (in respect to the for mentioned) are too distant or are side profiles. The video as whole is a montage of the performance and the instruments being played. A large proportion of the screen time is given to individual close ups of band members and them playing the instruments.  This helps create diversity in the footage rather than just focusing on the band members themselves. These shots are cross cut with master shots that show the entire band connoting a united ethos as the band members are equidistant from each other. Using long shots also put the viewer in the perspective of an onlooker at the venue involving them in the performance to a greater degree.
There is a lot of movement in the footage which constantly changes the framing keeping the viewer enticed. Often the pans and tilts pivot around the band giving a 360 perspective this reiterates the idea that the band are the crux of tis video. This shot is unusual in generic performance music videos but is very dynamic and interesting.
Frequently the intensity of the lighting flickers and is heightened forming over exposed footage and glare. Many of the music videos I have watched also employ this technique as it is very emotive and forms more aesthetically pleasing imagery/ effects.
Finally the band are dressed in casual formal wear which is a-typical of indie style clothing in music videos following industry stereotypes.

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